How I Organically Grew My Podcast's Audience To Thousands In 3 Months

No ads, no network distribution. Pure hustle can do a lot.

The We Are Spiraling podcast now has thousands of followers and several thousand listeners across Apple and Spotify. We crossed those metrics in three months, and surpassed the 10k downloads milestone as well. All purely organic. No paid advertising. From 0.

When we dropped the trailer and my first Substack post, I had just 300-something Instagram followers. While I spent more than a decade covering tech, unlike a lot of my former colleagues who launched technology-focused independent media platforms, I was going from investigating Silicon Valley to investigating curly hair. So I wasn’t bringing over an audience.

Here’s how we built this community from scratch, drawing on my experience as a reporter, communications strategist and founder.