Behind The Scenes

How To Generate Internal Momentum

Tips for when you're the engine and the fuel.

Mar 1 • Priya Anand

Entrepreneurship Broke My Definition of Productivity

It turns out an old adage is true -- and you need mental models to adapt to that. Here are some of mine.

Feb 21 • Priya Anand

What Founders Can Learn From Journalists

Cold pitching, understanding incentives and being human.

Feb 7 • Priya Anand

The Cold Pitch That Got Us Into The New York Times Two Weeks After Launch

A skill honed over more than a decade as a reporter, now put to work for my clients and myself -- and how you can apply it too.

Jan 29 • Priya Anand

5 Founders On How They Took The Leap

Everyone starts with just an idea. What matters is movement.

Jan 17 • Priya Anand

Small Bags, Big Steps: Going Door-To-Door in NYC With MAYURA Samples

My one-person sample-assembling journey and takeaways.

Dec 22, 2025 • Priya Anand

They Called Us Niche. Then Our Story Went Viral.

The NYT praised We Are Spiraling and a Business Insider story about us was the most popular on their site for more than a day.

Dec 4, 2025 • Priya Anand

How I Started A Haircare Business From Scratch: The First 100 Days

Things can happen. You just have to do them.

Nov 13, 2025 • Priya Anand

We Are Spiraling. Welcome.

I’m Priya Anand. I talk to people about curly hair to learn more about our culture -- from our personal identity to how the world sees us.

Nov 5, 2025 • Priya Anand

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